Plastic-Free July puts a focus on the accumulation of plastic, but it’s not just about the plastic itself. A focus on the material starts at the manufacturer and the companies making the choices to use plastic packaging. It moves from the top down to how the companies deal with their waste, what can happen to the packaging, whether or not the plastic can and, more importantly, is recycled, etc. The trickle-down system can include a lot of information to take in. So, here you have a very narrow part to a bigger picture of plastic. Think of it as a horse with blinders on. You (well, the horse in this example) can see straight ahead, and the blinders keep you from seeing the sides and what is behind you. It’s the same with the focus on plastic consumption. Even among those who live a relatively plastic-free, zero-waste life, there is a focus on not buying plastic, but little else about plastic itself. There is also talk about holding companies accountable, but is that really all there is to it?